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The Importance of Cleansing

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Cleansing is one of the most important steps in your skin care routine. It prepares your skin for the application of your following products like serums, oils, moisturisers or all in one products like our Josie Dream Mask.

You should be cleansing your face twice a day, morning and night. Your morning cleanse will remove any sweat and dead skin cells which may have accumulated overnight and prepare your skin for applying the rest of your daily skin care.

Cleansing in the evening is also important as our skin can encounter many pollutants and aggressors as we go about our day, additionally skin cells build up and it is important to remove these to ensure the surface is clear.

We generally remove our makeup or SPF in the evening as well, so it is important to ensure that all of this is thoroughly removed. Double cleansing is often recommended as this will remove all your makeup and cleanse your skin, however you may even need to do this 3 times, the goal is clean skin, not overly stripped skin. There is a difference.


There are many types and forms of cleanser, the one you choose to use will depend on your skin type. For example, if you were a person who suffers from rosacea, you probably have quite sensitive skin. A mild, hydrating cleanser would be recommended as it would deliver ingredients which would hydrate your skin as opposed to a harsher cleanser which may strip your skin and leave it feeling tight. It is beneficial to use a cleanser which preserves the acidic pH of the skin as the pH influences the integrity of the stratum corneum.



A good way to reduce irritation from cleansing is using a soft flannel cloth to remove your cleanser and use lukewarm water instead of hot as this can be gentler on the skin. Using a soft cloth will reduce the likelihood of you scrubbing harshly at your skin which can aggravate your skin and cause irritation.

Your skin can become very irritated when using a too harsh cleanser, you can also experience barrier damage and water loss. A milder cleanser with moisturising properties will cleanse your skin without damaging it or affecting the moisture levels of your skin. So just as important is cleansing the skin, what you choose is equally important.

Additionally, exfoliation is good to ensure the build up of skin cells is being removed and skin is prepped for Skincare, however go slow. It can be easy to over exfoliate and again this can lead to dehydrated skin and a compromised skin barrier. So, always ensure to hydrate the skin following, so to reduce any dryness and is avoided.

'I believe clean, hydrated skin is the key to healthy glowing skin'
Anna, Founder Josie Rose Skincare

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