Pay with Klarna Pay with Klarna

Why we aren’t about ‘Anti’ Ageing

Back to Blog

For many of us whom are lucky enough to live into old age, then getting older is no doubt inevitable.

However, we see things from a different perspective. As growing older is a natural part of life with that we often grow wiser and stronger. We develop resilience and start to appreciate more the value and beauty in what we have.

“We don’t grow older, we grow riper.” ~Pablo Picasso

Recent advances in science have learned that there are certain things that we can do to keep the youthful vitality within us. Yet we find the term ‘Anti-Aging’ seeming so misplaced.

There is nothing ‘anti’ about ageing. For many of us whom may have lost people throughout our lives we can only appreciate more the value of each year spent together and each day lived. For us how we can use skincare is how it has the ability to keep our skin looking healthy and glowing and how that then translates into how we feel.

Our faces are how we communicate, our smiles, our eyes. If we feel our skin is dry, dehydrated, compromised in some way it can impact how we feel and possibly even negatively affect our confidence.

If you spent much of your youth in the sunshine it is true that some lines and wrinkles may somewhat be prevented,  however that doesn’t mean that they cannot be slightly reduced. In no way to stop you ageing but to preserve a healthy appearance.

"Ageing is not lost youth, but a new stage of opportunity and strength" Betty Friedan


Skincare is there to nourish, protect and care for the skin we are in as each decade passes. Growing old needn’t be something to hide away from nor need it be something that we need to stop. Embrace the natural progression of life with the confidence that you deserve.

“I don’t believe in aging. I believe in forever altering one’s aspect to the sun.” Virginia Woolf

Pay with Klarna Pay with Klarna